---
title: "Automate Instagram with an AI agent · mobilerun"
description: "Automate Instagram on a real phone with real-device identity. An AI agent publishes, triages DMs and pulls analytics on your authorized accounts."
url: "https://mobilerun.ai/apps/instagram"
category: "Social"
---

# Automate Instagram on a real phone.

Your agent gets a real phone with authentic device identity, so Instagram reads it as a normal user's phone. It posts, triages DMs, and pulls analytics, human in the loop.

## What agents do in Instagram.

- **Publish and schedule**: Draft, review, and publish posts, Reels, and Stories to owned or authorized accounts. What you approve is what goes live.
- **Triage and answer DMs**: Read DMs, sort them by intent, and draft replies. Nothing sends without approval, so your voice stays in control.
- **Pull analytics and QA flows**: Collect reach, engagement, and follower trends, and QA your publishing and messaging flows on real hardware first.

## Why a real phone.

Instagram is built for a phone, so run it on a real phone in the cloud. Every device passes the checks real apps run, so your first-party activity reads as legitimate. That keeps posts, DMs, and delivery reliable.

- Genuine hardware identity. Your real phone runs real Android and iOS with a real app build, so authorized activity looks like a person's device.
- Any model, one interface. Point any LLM at the device over API, SDK, or MCP, or hand a task to the chat VA.
- Reads the screen, not just pixels. Agent works from the accessibility tree, ~90% cheaper than vision-only, with pay as you go, stateful on request, on devices.

## Example tasks

- log into our brand Instagram, publish the scheduled reel, and confirm it posts
- open our Instagram business insights, screenshot reach and saves, export as JSON
- review our Instagram Shop listings, update sold-out prices, and answer buyer DMs
- fresh install Instagram, log into our account, and verify the home feed loads

## FAQ

**Can I automate Instagram with an AI agent?**

Yes. mobilerun gives your AI agent a real phone to drive Instagram over API, SDK, or MCP. It publishes, triages DMs, and pulls analytics on accounts you own or are authorized to manage.

**Does it work like a normal user on Instagram?**

Yes. Your real phone runs Android or iOS on real hardware, with real device and agent identity and passes the checks real apps run, so It is real hardware end to end. Approval stays human.

**Do DM replies and posts go out automatically?**

Only with your approval. The agent drafts replies and prepares posts, and a human signs off before anything is sent or published, so you keep control of voice and timing.

---

Source: https://mobilerun.ai/apps/instagram