In Europe, business happens on WhatsApp. Customers ask for quotes there, confirm appointments there, send the photo of the broken part there. If your company is reachable by email only, to a lot of your market you are not reachable at all.
Which is why so many European teams share one battered Android in a drawer. The drawer phone. Everyone knows the drawer phone. Nobody knows who last answered on it.
Business API or the real app?
WhatsApp has an official Business API, and for high-volume notifications it is the right tool: opt-in messages, templates, proper infrastructure. Use it for that.
But the API deliberately does not cover the way people actually use WhatsApp. Groups. Voice notes. Reacting to the photo of the broken part. Being a normal contact with a normal chat history instead of a template with a green checkmark. For the human half of WhatsApp, you need the real app on a real number.
Retire the drawer phone
mobilerun hosts that real phone in the cloud. Real device, real number on an eSIM, the normal WhatsApp app, and an AI agent that works the inbox:
mobilerun run "Open WhatsApp, summarize unread chats, draft replies for the order questions and leave them for approval"
What that looks like in a week:
- Morning digest. Every unread chat summarized and posted to your team channel before standup.
- Drafted replies. The agent answers routine questions from your playbook, and stages anything sensitive for a human to approve.
- Order capture. Requests logged to your sheet or CRM through a webhook, with the chat as receipt.
- Nothing gets lost. The number, the history and the customer relationships live on one device.
The European part
mobilerun is built by Droidrun GmbH, a German company. GDPR is not a compliance afterthought bolted on for the EU market, it is the market we live in. Customer chats are personal data: you get a named DPO, and Enterprise plans support private fleets and custom networking for teams with data-residency requirements.
And to be plain about the rules: this is for conversations customers started or opted into. Bulk cold messaging gets numbers blocked and is exactly what WhatsApp’s terms forbid. A real number behaving like a real business contact stays healthy.
The takeaway
Your customers already decided where they want to talk to you. Meet them there without chaining a human to a drawer phone. Spin up a real number at cloud.mobilerun.ai and let the agent hold the inbox.
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